Gameplay Blunders: Top NBA Fails in History
The Rise and Fall
Fila is one of the most mysterious shoe brands in the world. Following its popularity in the late ’80s, it gained recognition among basketball players in the NBA, and even though it didn’t understand the field, it went with the flow until things started going south.
The brand eventually lost its focus on basketball shoes and began investing in every related market without recouping its previous investments, which led to them going back to tennis. What a way to sign off!
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